Volkswagen, E lavida

One more brand film for Volkswagen. This time IF produced e-Lavida brand film, pure electric vehicle series by Volkswagen. The film builds the brand image around young people, the millennials as the main target group. Therefore, IF creative team selected several premium locations in Shanghai, such as Bund and Liuijiazhui on Pudong with hip and trendy night landscape. The IF team is proud to be involved in the entire production process of this brand film.